About Us

WE ARE DREAMERS...
We believe in doing what you love, building something meaningful, and inspiring others to dream a little bigger along the way.
WITH CORE VALUES:
TO MAKE MEMORIES
A professional athlete is very much like a hero to many. A hero that inspires, motivates and often leaves a lifelong impact upon a single interaction. Together, we can craft those moments that resonate, tell those stories that inspire, and tangibly create those memories for people to hold on to. Memories that just might inspire tomorrow's heroes.
FOR TOMORROWS HEROES
We want to make Fanware more accessible for all, but most importantly for the ones who love it the most - The Youth. Even you probably had a hero once. Someone that inspired you to be who you are today. Creating this business gives us the opportunity to work with, and give back to, the communities that inspired us.

DREAMERS
WE’VE BEEN FOLLOWING OUR DREAMS AND THEY’VE LED US HERE.
YOU’VE FOLLOWED YOURS AND THEY’VE LED YOU HERE.
LET’S MAKE SOME MEMORIES TOGETHER, AND MAYBE INSPIRE OTHERS
TO DREAM A LITTLE MORE.
Darren Sanford
LIFELONG MOTORCYCLE ENTHUSIAST. MULTI-TIME BAJA CHAMPION. ISDE TEAM RIDER. MOTORSPORTS SALES REP FOR 30+ YEARS.
For most of us, the moments that shaped who we became happened early — a person we looked up to, a first ride, a race we never forgot. Those influences stick.
After a decade of racing and three decades of helping build brands for other people, it was time to start doing both with the family and help shape the next generation of powersports enthusiasts.
Austin Millsap
MULTI-MEDIUM ARTIST FOR FUN
MX CREATIVE PRO FOR 10+ YEARS LIFE-LONG MOTORCYCLE ENTHUSIAST.
I decided in 3rd grade that I would design products to be worn by the Pastrana's and MC's of the world. That passion inspired by those athletes carried me into a career where I have gotten to achieve those dreams. Now I have a son and want more than ever to shine light on the athletes/humans who have followed their dreams to the highest level. Together, I think we can really stoke out some kids, contribute to the culture and create some things that people want to hold on to forever.